BIOGRAPHYAbout the speaker
Elena Sallusto is a Greek-Italian entrepreneur, PR strategist, and founder of Eventi Speciali, an international event and experience company operating across Greece and Italy. Specializing in high-end experiential events, she works with international brands such as Campari, Veuve Clicquot, La Mer, and Jo Malone, designing experiences that combine luxury, cultural storytelling, and strategic brand positioning.
Her work extends beyond event production, positioning experiences as tools for connection, business development, and cross-border collaboration. With a strong presence in media and institutional platforms, including participation in initiatives at the European Parliament, she brings a unique perspective on the role of experiential design within modern business ecosystems. A key element of her approach is integrating social impact into premium events, supporting organizations such as ELIZA and Make-A-Wish.
Blending her Greek-Italian identity with a background in media and communication, Elena operates as a cultural bridge, connecting brands, people, and ideas across international markets.
